Core Product Marketing

Positioning, Messaging & Persona Foundations

Ideal for: Startups, scale-ups, or new business units needing to define or refine their market story before launching or scaling.

Includes:

• 3 customer interviews

• 5 internal interviews (Sales, Product, CS, Exec)

• Ideal Customer Profile (ICP) definition

• Buyer journey mapping (per persona)

• 2–3 personas (roles or segments)

• Differentiated positioning framework

• Core messaging hierarchy (value props, pain points, RTBs)

• Persona-specific messaging matrix (for sales, website, campaigns)

Product Marketing Launch

GTM Launch Planning & Messaging Activation

Ideal for: Product, feature, or market launches needing coordinated strategy, content, and enablement.

Includes:

• Launch strategy framework (goal-setting, audience, CTA matrix)

• Updated positioning and value props for launch context

• Internal GTM launch plan (timeline, channel mix, roles)

• 1 internal enablement deck (e.g., sales kickoff or roadmap deck)

• 1 external launch content asset set: (landing page copy,  launch emails, blog)

Custom AI Tool Creation

Custom GPTs  for Marketing Teams

Ideal for: Small-to-midsize marketing teams ready to bake AI into every process but lacking the bandwidth or expertise to do it themselves.

Includes:

• AI readiness assessment to uncover your top 5 custom GPT  opportunities

• Development of up to 5 custom AI assistants (e.g., content ideation, competitive analysis, email & sales sequencing, AiSDR outbound setup)

GTM Project Sprint

Strategic GTM Activation for High-Growth Tech Teams

Ideal for: Startups or scale-ups needing focused, high-impact execution on a GTM initiative.

Includes:

• A senior PMM (me!) embedded with your team for a defined project

Scope may include:

• ICP refinement or market segmentation

• Messaging and positioning overhaul

• Launch planning (product, feature, or region)

• Win/loss interviews or customer insight programs

• Thought leadership content development

• PMM campaign development and activation

• Pricing and packaging strategy

• Competitive intel tear-downs

• Sales enablement asset builds

• Internal GTM presentations

Hubspot Campaign Support

Lifecycle Nurture, Scoring, and Demand Program Execution

Ideal for: SaaS teams wanting to scale inbound or outbound campaigns, reduce leakage, and personalise nurture paths.

Includes:

• HubSpot campaign audit and contact segmentation model

• Lifecycle stage mapping across customer journey

• Lead scoring setup (behavioral and ICP fit model)

• Lead management process and SLA established

• 3 nurture workflows (i.e. awareness, re-engagement, post-demo) with 2 persona-based email sequences (up to 5 emails per stream)

• Buyer Intent and Research Intent Setup and Customisation

• SDR Sequence email creation and publishing

• Signal-based segmentation, and dynamic account lists tied to in-market behaviours

• Reporting dashboard setup for campaign performance

Fractional Marketing Leadership

Embedded Senior Marketing Stewardship

Timeline: typically 3-6 month retainer

Ideal for: B2B SaaS or tech scale-ups that need executive-level full-stack marketing direction—without the full-time VP price tag.

Includes:

• 20-30 hours/month of executive-level marketing leadership (strategy + hands-on execution)

• Quarterly revenue growth plan mapped to board-level KPIs

• Integrated GTM blueprint across demand gen, product marketing, brand, and ops

• Campaign architecture and optimization—from brainstorm to ROI tracking

• Funnel diagnostics, forecasting, and budget allocation for maximum impact

• Martech stack audit and quick-win roadmap (HubSpot, 6Sense, GA4, etc.)

• Sales-marketing alignment framework (SLAs, lead scoring, dashboards)

• Team coaching and skills enablement for marketers and SDRs